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Understand the customers to anticipate their expectations

To better serve them, support them along their shopping journey and thus, boost their loyalty.

Solutions Customer
Visual Solution Buyer Persona
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Know your customers to offer them the best experience

Identify and describe the most representative profiles of a brand’s customers by analyzing their purchasing behavior, their interactions with the brand and their socio-demographic data

The buyer personas will allow Grain de Malice to be even more relevant in customer animation and to further optimize our acquisition investments

– Laurent Bacquaert,
Studies, Loyalty & CRM Manager
at Grain de Malice

testimony Laurent Bacquaert, Resp. Studies, loyalty & CRM at Grain de Malice

They have chosen
Buyer persona

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Maximize marketing targeting performance

Optimize my budget by targeting only the customers and prospects that are likely to convert in order to generate more incremental margin on each marketing campaign.

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They have chosen
Target Booster

Target Booster allows me to maximize the profitability of my marketing budget by simplifying the achievement of my targeting to focus on analyzing the results.

– Chloé,
Marketing director

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visual DMP Excellence solution
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Optimize Online and Offline turnover generated by digital campaigns

Deploy, at the heart of your DMP, the best practices and the most profitable activation scenarios to maximize the Online and Offline turnover generated by digital campaigns.

DMP Excellence has enabled us to activate and recruit more customers through personalized, relevant and impactful communications across all our channels. A solution at the service of performance JULES now essential.

– Marion Carpentier,
Omni Business Manager

at Jules

Testimonial MARION CARPENTIER Omni Business Manager

They have chosen
DMP Excellence

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Personalize the shopping experience of each customer / visitor

Score the expectations and needs of each client / visitor in order to provide an individualized and contextualized user experience essential for a lasting engagement with the brand.​

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Acquire new customers via a multi-brand journey

Identify customers circulating between several brands to build “twin” segments of profiles with a high potential conversion into complementary brands.

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Animate the omnichannel life cycle of each customer

Support each consumer in their purchasing journey in order to stimulate the use of all sales channels (Web + Store) and thus increase the number of omnichannel customers.

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Optimize the profitability of your loyalty program

Boost the effectiveness of loyalty programs by analyzing their actual contribution according to customers’ profile to optimize generosity on profitable and truly loyalty-building systems.

Discover our offers

We you accompany towards a new Fashion Business Zero Waste

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