To better serve them, support them along their shopping journey and thus, boost their loyalty.
Identify and describe the most representative profiles of a brand’s customers by analyzing their purchasing behavior, their interactions with the brand and their socio-demographic data
The buyer personas will allow to Grain de Malice to be even more relevant in customer animation and to further optimize our acquisition investments
– Laurent Bacquaert,
Studies, loyalty & CRM Manager
at Grain de Malice
Deploy, at the heart of your DMP, the best practices and the most profitable activation scenarios to maximize the Online and Offline turnover generated by digital campaigns.
DMP Excellence has enabled us to activate and recruit more customers through personalized, relevant and impactful communications across all our channels. A solution at the service of performance JULES now essential.
– Marion Carpentier,
Omni Business Manager
Score the expectations and needs of each client / visitor in order to provide an individualized and contextualized user experience essential for a lasting engagement with the brand.
Identify customers circulating between several brands to build “twin” segments of profiles with a high potential conversion into complementary brands.
Support each consumer in their purchasing journey in order to stimulate the use of all sales channels (Web + Mag) and thus increase the number of omnichannel customers.
Boost the effectiveness of loyalty programs by analyzing their actual contribution according to customers profile to optimize generosity on profitable and truly loyalty-building systems.