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CUSTOMER

Understand the customers to anticipate their expectations

To better serve them, support them along their shopping journey and thus, boost their loyalty.

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BUYER PERSONA

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Know your customers to offer them the best experience

Identify and describe the most representative profiles of a brand’s customers by analyzing their purchasing behavior, their interactions with the brand and their socio-demographic data

The buyer personas will allow to Grain de Malice to be even more relevant in customer animation and to further optimize our acquisition investments

– Laurent Bacquaert,
Studies, loyalty & CRM Manager
at Grain de Malice

testimony Laurent Bacquaert, Resp. Studies, loyalty & CRM at Grain de Malice

They have chosen
Buyer persona

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DMP EXCELLENCE

Optimize Online and Offline turnover generated by digital campaigns

Deploy, at the heart of your DMP, the best practices and the most profitable activation scenarios to maximize the Online and Offline turnover generated by digital campaigns.

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They have chosen
DMP Excellence

DMP Excellence has enabled us to activate and recruit more customers through personalized, relevant and impactful communications across all our channels. A solution at the service of performance JULES now essential.

– Marion Carpentier,
Omni Business Manager

at Jules

Testimonial MARION CARPENTIER Omni Business Manager

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CUSTOMER
EXPERIENCE

Personalize the shopping experience of each customer / visitor

Score the expectations and needs of each client / visitor in order to provide an individualized and contextualized user experience essential for a lasting engagement with the brand.

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BRANDS
TRAFFIC

Acquire new customers via a multi-brand journey

Identify customers circulating between several brands to build “twin” segments of profiles with a high potential conversion into complementary brands.

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OMNICHANNEL
LIFE CYCLE

Animate the omnichannel life cycle of each customer

Support each consumer in their purchasing journey in order to stimulate the use of all sales channels (Web + Mag) and thus increase the number of omnichannel customers.

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LOYALTY
PROGRAM

Optimize the profitability of your loyalty program

Boost the effectiveness of loyalty programs by analyzing their actual contribution according to customers profile to optimize generosity on profitable and truly loyalty-building systems.

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We you accompany towards a new Fashion Business Zero Waste

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Nous vous accompagnons vers un nouveau Fashion Business Zero Waste