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SHARE TO GET RICH

By pooling their data to cross-fertilize them, fashion data provides the brands of its ecosystem, the critical size needed to fight on equal terms with the giants of audience and commerce.

KPI

PERFORMANCE

To be able to assess its operational performance by comparing itself to the players in its market

TREND

EVOLUTION

Detect new trends as soon as possible, understand the issues and transform them into opportunities

HEARING

TRAFFIC

Mix audiences to maximize conversion opportunities and reduce acquisition costs

 

PROFILE

CUSTOMER

To be able to assess its operational performance by comparing itself to the players in its market

TO DRIVE ITS PERFORMANCE

COMPARE ITS KPIs

In addition to operational KPIs, following trends on the 3 main streams: Customer, Product and Supply enable detect disruptions in the medium term and adapt processes according to

CUSTOMER

Assess the performance of my conversion tunnel, acquisition and retention strategies.

PRODUCT

Position the performance of my collection, my promotional policy and the associated margin.

SUPPLY and STORE

Position the performance of my collection, my promotional policy and the associated margin.

TO SEE BEYOND TOMORROW

SHARE TRENDS

In addition to operational KPIs, following trends on the 3 main streams: Customer, Product and Supply enable detect disruptions in the medium term and adapt processes according to

BECAUSE IT'S THE SAME CUSTOMER

CROSS AUDIENCES

Just as they pool their traffics in shopping malls and to counter the giants of ecommerce, it is strategic that brands cross their digital audiences to maximize the capture of purchasing intentions

qualified traffic picto

SKILLED TRAFFIC

Generate qualified traffic connected to the customer journey

picto co-marketing

CO-MARKETING

Mutualize speeches for the same individual for greater efficiency

cross-selling picto

SKILLED TRAFFIC

Offer complementary products in-store to maximize CLTV

optimized ad

SKILLED TRAFFIC

Don’t target individuals who have already converted to another brand

BECAUSE EVERY CUSTOMER IS UNIQUE

ENRICH PROFILES

Build a rich and dynamic profile of each customer by pooling the anonymized data of the different brands and this with the strictest respect of the consumer’s privacy.

PROFILE MATCHING

Increase my ability to recognize a customer when he visits my website.

SOCIO-DEMO

Complete my socio-demographic knowledge of my customer, prospect or visitor.

INTENTIONS

Better detect visitors’ buying intentions and finely characterize the need.

PREFERENCES

Adapt to your customer’s preferences (communication channel, sales channel, day of the week, etc.)

APPETITES

Identify similar profiles (Lookalike) to anticipate expectations and meet secret aspirations

LIFE MOMENTS

Identify the different life moments to adapt the offer and services offered to the customer

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Paris

28 Rue du Sentier
75002 Paris

Lille

1 John Hadley Street
59650 Villeneuve-d’Asq

WHERE TO FIND US

Paris

28 Rue du Sentier
75002 Paris

Lille

1 John Hadley Street
59650 Villeneuve-d’Asq

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