Understand Customer to anticipate their expectations
Detect Fashion trends and & predict demand forecast
Guarantee the availability of products and take into account the specificities of each store
A secure, intelligent, useful Big Data platform designed to address the Retail issues.
Understand Customer to anticipate their expectations
Detect Fashion trends and & predict demand forecast
Guarantee the availability of products and take into account the specificities of each store
A secure, intelligent, useful Big Data platform designed to address the Retail issues.
Understand Customer to anticipate their expectations
Detect Fashion trends and & predict demand forecast
Guarantee the availability of products and take into account the specificities of each store
A secure, intelligent, useful Big Data platform designed to address the Retail issues.
Fashion Data offers 100% business and data-led solutions, to support operational teams in this transformation
Fashion Data offers 100% business and data-led solutions, to support operational teams in this transformation
The fashion industry must radically transform
to adapt to changing consumer behaviors, give meaning to the work of each employee, better protect all players in the production chain
reduce its footprint on the planet and rediscover innovation in the fashion industry to drive profitability.
A high-performing fashion brand requires the ability to simultaneously have reliable logistics, on-trend products, the right quantities in the right stores, and a loyal customer base – increasingly digitized.
Understands customers’ behavior to anticipate their expectations
Detects fashion trends by accurately predicting demand forecasts at the best price and at the right time.
Guarantees product availability by taking into account the specificities of each store
Thanks to Store Identity we can refine the sales potential of each store, optimize stock allocation and thus speed up rotations.
DMP Excellence allowed us to activate and recruit more customers through personalized, relevant communications across all our channels. A solution in the service of performance JULES is now essential.
The Buyer Persona will allow Grain de Malice to be even more relevant in client animation and to further optimize our acquisition investments.
Thanks to Buyer Persona we have refined the knowledge of our customers and enriched it with qualitative and behavioral elements. It is a more than relevant complement to our RFM segmentation, allowing us to optimize acquisition and loyalty.
To support the data-driven transformation of fashion brands, we have developed TAILER, a Big Data platform; secure, intelligent and very practical, seamlessly integrating the issues specific to fashion.
Optimize my budget by targeting only the customers and prospects that are likely to convert in order to generate more incremental margin on each marketing campaign.
What are the new challenges for retail? How to review your RF(M) and Omnichannel segmentation? For which use cases? Which marketing campaigns are adapted to new customer journeys?
No surprises, the titles explains everything. Indeed the articles of our blog combine unique information on the world of fashion and data. We explain to you our history, our offers, our challenges, our solutions and all our victories. Take a look, it’s worth the detour.
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[💻 Webinar] Comment augmenter significativement son CA grâce à une nouvelle #segmentation RFM & #Omnicanale et des campagnes #marketing adaptées aux nouveaux parcours clients |... Read more
[📢 #Recrutement Data Engineer] Si tu es un expert du SQL, que tu connais des langages de programmation type Python, que tu maîtrises les outils... Read more
🆕 1er baromètre trimestriel de la consommation #mode, réalisé par Kantar avec @FNW_FR. À découvrir : les transactions, le top 25 acteurs, les flops... ... Read more
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