Understand customers to anticipate their expectations, better serve them, accompany them in their path-to-purchase and strengthen their loyalty
Build Buyer Personas that mix all customer data, enriched with exogenous data, to model consistent groups of customer profiles that need to be animated differently.
Score the expectations and needs of each customer/visitor in order to provide an individualized and contextualized user experience essential to a lasting engagement with the brand.
Identify customers circulating between multiple brands to build “twin” segments of profiles with high potential for conversion into complementary brands.
Support each consumer in their path-to-purchase in order to stimulate the use of all sales channels (Web – Store) and increase the number of omnichannel customers.
Deploy, into your DMP, the best practices and the most cost-effective activation scenarios to maximize the Online and Offline revenue generated by digital campaigns.
Energize the efficiency of loyalty programs by analyzing their actual contribution according to the customer profile to optimize generosity on profitable and truly loyal devices.
Detect fashion trends & predict demand forecast in order to produce just the good quantities, at the best price and at the right time.
Detect trends that will make fashion for future collections by analyzing social media, identifying influencers and surveying the opinions of the best customers.
Estimate, from the start, the sales of future collections, in terms of product-size-color, in order to adjust commitments, optimize manufacturing costs and strongly reduce unsold.
From the first days of sales, adjust the life cycle of each reference, and detect products that need to be relaunched in manufacturing to avoid breaks on the best products.
Guarantee product availability taking into account the specifics of each store for optimal flow rate and minimum breakage rate
Intelligently and automatically each store’s target inventory for each reference, size, color and dispose of the right quantities in the right place.
Calculate a priority level for each order to make the best decisions to get products to the right places, the right times and the best prices.
Contextualize communication and take into account the competitive environment. Characterize and quantify the unique features and specifics of each store in order to adapt offer, adjust stocks, put communication into context and take competition and the local market into account.
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28 Rue du Sentier
75002 Paris
1 John Hadley Street
59650 Villeneuve-d’Asq
28 Rue du Sentier
75002 Paris
1 John Hadley Street
59650 Villeneuve-d’Asq
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👕Quand la France s'habillait seule... Pas la préhistoire, 1956 https://bit.ly/31qiCyT #mode #fashion #consommationlocale #relocalisation #madeinFrance #moderesponsable #ecoresponsable
🌍👚 #decarbonising #fashion is imperative! Here’s why 👉 https://bit.ly/3fcIbbM par @VogueBusiness #carbonneutral #GreenFahion #FashionForGood #SustainableDevelopment
👕 #FashionTech : le bio-sourcing, #tendance émergente, est - il l’avenir de la #mode ❓ https://bit.ly/2X6WSXu #Fashion #ModeDurable #Innovation #biosourcing #sourcingdurable
👖#Taxonomy is the new #FashionTech essential!
📓https://bit.ly/2BI2SP3 #Fashion #ProductCatalog #ProductInformation #AI #DataScience #Customization #CustomerExperience
[🎤Interview] Zoom sur ce qu'il en est aujourd'hui de l’ #IntelligenceArtificielle 🔎 https://bit.ly/3jT6rDd @latribune @FdeGombert #IA #algorithmes #prédictif #ReseauxNeuronaux #MachineLearning #ChangeManagement #ExperienceClient
👕🌱 Sur #Instagram, @emmaus_france et @clearfashionapp encouragent le troc plutôt que les #soldes ➡️ https://bit.ly/32Zs2nh #ModeResponsable #SecondeMain #Digital
👗 👙 @etam_france lance un service de paiement par SMS en #magasin 🔎 https://bit.ly/3f0I0A1 par @FNW_FR #mode #solutionpaiement #innovation #digital #retail #store #omnicanal #experiencemagasin
🛍 Pop-up #store : format d’avenir du #retail physique ? Comment révolutionnent-ils les #stratégies retail des #marques ? ➡️ https://bit.ly/30U8qP7 #magasin #CentreCommercial #popupstore #ExperienceClient #StratégieRetail
🛍️ Faire les #soldes sans perdre son âme, challenge accepted ? Plusieurs #startups vous permettent de profiter de réductions sans faire l'impasse sur vos convictions 👉 https://bit.ly/3eQZnmK #shopping #mode #EcoResponsable #local #MadeInFrance #environnement #ethique
[📔Étude] Acteurs de l'habillement milieu de gamme : quels leviers activer pour résister et réussir sur ce marché ? 🔎 https://bit.ly/2OJSSri par @FNW_FR #mode #fashion #ModeleEconomique #offreproduit #digital #magasin #achats #retail
🆕 #Freepry : une solution qui aide les #marques à se lancer dans la #secondemain
et à installer des corners dédiés directement dans leurs #magasins 👖👗👕 https://bit.ly/38IfCRK @bymaddyness #fashion #mode #ModeResponsable #EconomieCirculaire #FashionForGood #FashionTech
[📗Étude] Nouveaux modèles économiques de la #mode 🔎 https://bit.ly/3iOmAJs #Fashion #RSE #EcoConception #Data #Innovation #SecondeMain #MadeInFrance #FashionForGood
[🎤 Avis d'expert] Quand les #Datas aident la #mode à devenir plus #responsable et #omnicanale ! 🌱 https://bit.ly/38KzxQa par @Grn_Magazine @PingkiHouang #fashion #ModeResponsable #ModeDurable #data #IA
🌍 #SlowFashion vs #FastFashion ? Effets néfastes de la Fast #Fashion ? Comment la slow fashion apporte des réponses aux problèmes immenses de l’industrie #textile moderne ? .... 👉https://bit.ly/3gGT6eL #mode #ModeDurable #GreenFashion #ecologie #tendance
👕 #Déstockage: la Fédération Française du #PrêtAPorter Féminin (@federationdupap) lance sur son site une cartographie des #marketplaces européennes BtoB 🔎 https://bit.ly/38E6CwS #retail #commerce #invendu #surstock #mode #fashion
🛒 Classement des e-shops les plus plébiscités : Sézane et Vinted viennent bousculer le TOP50 des #enseignes ... 📈 https://bit.ly/2ZKwovm #Ecommerce #Digital #SecondeMain
👖#Mode : mieux coller aux #tendances pour limiter les #invendus ! ➡ https://bit.ly/3izpwtp #GestionStock #offre #produit #marque #environnement
🆒 Nous sommes ravis d'être sélectionné pour la finale au Retail Project Awards dans la catégorie #Retail Tech For Good ! Prochaine étape mardi avec notre speaker 🎤 @rchaumais ... https://bit.ly/3gkmvvd #RetailTech @institut_cc
[🎤Interview] DG de l'@IfmParis : "Dans la #mode aussi, il est capital d'avoir des modèles de #distribution hybrides" 🔎 https://bit.ly/2YMGZXx #retail #omnicanal #store #ecommerce #digital
👕 Après @Decathlon, @Eram_shoes & @petitbateau rejoignent le projet #ChaireBali qui a pour ambition de créer une plateforme #textile dédiée à l’ #économiecirculaire, à l’échelle industrielle 🌱 https://bit.ly/3eOVboE #fashion #FashionTech #Innovation #ModeDurable #recycling
![Image for the Tweet beginning: [🎤Interview] Zoom sur ce](https://pbs.twimg.com/media/EeKiRDxWsAAFPDR.jpg)
![Image for the Tweet beginning: [📔Étude] Acteurs de l'habillement milieu](https://pbs.twimg.com/media/EdctWbKWsAA2V5U.jpg)
![Image for the Tweet beginning: [📗Étude] Nouveaux modèles économiques de](https://pbs.twimg.com/media/Ec8wRcmX0AA3Zsc.png)
![Image for the Tweet beginning: [🎤 Avis d'expert] Quand les](https://pbs.twimg.com/media/Ecy3pDvWkAs3lp-.jpg)
![Image for the Tweet beginning: [🎤Interview] DG de l'@IfmParis :](https://pbs.twimg.com/media/Eb2TkRLXYAAC2C2.jpg)
